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Industry News & Insights
Stay updated on the latest video trends, marketing insights for brands, and compliance updates. All our articles include audio formats for listening.
“…GenZ and Alpha prefer on-demand and interactive experiences over traditional TV”
— Reed Hastings, Co-Founder of Netflix
Temu's and Shein- misleading claims, health risks, and EU!
Temu and Shein have taken the e-commerce world by storm, but not without raising serious concerns over product safety, misleading ads, and regulatory compliance in the EU. From questionable weight-loss patches to bizarre product promotions, their practices often blur the lines of consumer protection laws. While we can’t guarantee the quality of their products—that’s a whole other story—Hoopoz could help these platforms and governments distinguish the good suppliers from the bad, at least from a content compliance perspective. Be smart, stay compliant—use Hoopoz! 😉
Fossil Fuel Ad Bans & Hoopoz
As fossil fuel ad bans gain momentum worldwide, brands are facing new challenges in maintaining compliance amidst evolving regulations. The Coalition Against Ad Disinformation (CAAD) recently highlighted the urgent need for these bans, stating, “Ad bans on fossil fuels are not simply a restriction; they are a necessary step to protect the public from corporate narratives that delay climate action.” In response to this shifting landscape, Hoopoz offers brands AI-powered tools to identify greenwashing risks, monitor content in real time, and ensure compliance with stringent advertising standards. By aligning with these bans, brands can contribute to a more transparent media landscape, reducing misinformation and supporting genuine environmental accountability.
Now Hoopoz scans content daily!
We've shifted from scanning content twice a week to doing it daily!
TikTok's Global Bans: Impact on Brands and the Digital Landscape
TikTok bans impact brands and digital strategy, prompting a shift in marketing approaches amid concerns over privacy and content.
🎧The Role of Video Platforms in Political Campaigns: Tracking, Listening, and Performance Comparison
In the digital arena of politics, where likes are the new applause and influencers hold court, navigating video platforms is both an art and a comedic balancing act.
Dancing, Memes, and Deepfakes: The New Frontier of Political Campaign Videos
Get ready to laugh, cringe, and maybe even rethink your vote as politicians embrace TikTok dances, meme warfare, and deepfakes in their quest for digital dominance. Welcome to the circus of modern politics!
Essential: Video Platform Social Listening
Discover why social listening on video platforms is crucial for brands, capturing audience vibes and staying in tune with trends.
How to Use Hoopoz Rules Feature for Compliance Monitoring
Hoopoz’s Rules feature is your secret weapon, effortlessly automating compliance checks to ensure your video content meets all regulatory standards. Learn how to master this tool and keep your ads compliant with ease.
Pharmaceutical Ads: The Hoopoz Way
At Hoopoz, we're revolutionizing pharmaceutical ad compliance with our cutting-edge, automated solution. Leveraging OpenCV and PyTorch, we meticulously scan video content for text, audio, and visual mentions to ensure all disclaimers and critical information are accurately displayed. Say goodbye to manual checks and hello to seamless, reliable compliance.
Revolutionizing Compliance: Hoopoz's AI for Video Disclaimers
In the fast-paced world of video advertising, ensuring compliance with regulatory guidelines is a challenge. With Hoopoz's advanced image recognition technology, powered by OpenCV and PyTorch, detecting critical disclaimers and keywords—like those in the image below—becomes seamless and precise, safeguarding your brand and meeting all legal requirements.
Understanding Demonetized Keywords on YouTube + Full list
Easily avoid demonetized keywords with Hoopoz to maintain YouTube monetization.
The Migration of Casino and Sports Betting Companies from Twitch to Kick.com
The migration from Twitch to Kick.com by casino and sports betting companies reflects adaptability in digital strategy amidst changing platform policies.
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