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Industry News & Insights

Stay updated on the latest video trends, marketing insights for brands, and compliance updates. All our articles include audio formats for listening.

…GenZ and Alpha prefer on-demand and interactive experiences over traditional TV

— Reed Hastings, Co-Founder of Netflix

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Temu's and Shein- misleading claims, health risks, and EU!

Temu and Shein have taken the e-commerce world by storm, but not without raising serious concerns over product safety, misleading ads, and regulatory compliance in the EU. From questionable weight-loss patches to bizarre product promotions, their practices often blur the lines of consumer protection laws. While we can’t guarantee the quality of their products—that’s a whole other story—Hoopoz could help these platforms and governments distinguish the good suppliers from the bad, at least from a content compliance perspective. Be smart, stay compliant—use Hoopoz! 😉

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Fossil Fuel Ad Bans & Hoopoz

As fossil fuel ad bans gain momentum worldwide, brands are facing new challenges in maintaining compliance amidst evolving regulations. The Coalition Against Ad Disinformation (CAAD) recently highlighted the urgent need for these bans, stating, “Ad bans on fossil fuels are not simply a restriction; they are a necessary step to protect the public from corporate narratives that delay climate action.” In response to this shifting landscape, Hoopoz offers brands AI-powered tools to identify greenwashing risks, monitor content in real time, and ensure compliance with stringent advertising standards. By aligning with these bans, brands can contribute to a more transparent media landscape, reducing misinformation and supporting genuine environmental accountability.

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Say Yes

Embrace the power of saying yes to tracking content on video platforms and unlock the keys to audience insights, trend awareness, and competitive analysis. It's not just a strategy—it's a symphony of success for your brand's digital growth.

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Pharmaceutical Ads: The Hoopoz Way

At Hoopoz, we're revolutionizing pharmaceutical ad compliance with our cutting-edge, automated solution. Leveraging OpenCV and PyTorch, we meticulously scan video content for text, audio, and visual mentions to ensure all disclaimers and critical information are accurately displayed. Say goodbye to manual checks and hello to seamless, reliable compliance.

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Revolutionizing Compliance: Hoopoz's AI for Video Disclaimers

In the fast-paced world of video advertising, ensuring compliance with regulatory guidelines is a challenge. With Hoopoz's advanced image recognition technology, powered by OpenCV and PyTorch, detecting critical disclaimers and keywords—like those in the image below—becomes seamless and precise, safeguarding your brand and meeting all legal requirements.

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